Josiane Maryse Pividal best known asLolita LempickaHe was born in Bordeaux in 1954. His mother was a seamstress, to age 6 Josaine already made her dresses to their Barbie dolls. He studied fashion and design in Bercot, a considered School of future talents. Late 1970s he began working for different designers in collections of woman, which earned him great experience to make his solo career began in 1983 with the help of her husband. That same year he showed his first collection, and a year later opened his first boutique in Paris.
In 1987 Cacharel is set in it and asked that it entrusted its new collection of clothes for woman and child, this work boosted his career by making a hole between the great designers.
The first fragrance that is selling called him as she" Perfume Lolita Lempicka"in 1997, was a success as a year later earned him the FiFi Award for best feminine fragrance that gives the magazine Comsétique News. To this perfume have followed the male version"Lolita Lempicka Masculin"" Fleur Defendue", "Fleur de Corail"and" SI Lolita"in the year 2010.