Josephine Esther Mentzer best known as Estee Lauder He founded the company in 1946. In late 1950s and early 1960s, the company began its commercial expansion above all thanks to the prestigious photographer Victor Skrebneski, by its publications of beauty articles in major magazines of the time. Without a doubt one of the great achievements of the brand was in 1953 when created Youth Dew"(Rocío de Juventud) oil bath very sensual, its success was such among women that Lauder ended up releasing it as perfume. This fragrance was followed by othersperfumes emblematic as Estee, Azuree, Aliage, Private Collection or Beatiful among others. At present the Group Estée Lauder has some 25 brands, among the most important: Clinique, Donna Karan, Aramis, Jo Malone and Tommy Hilfiger among others. "Within the range of perfumes best selling perfumes for women are:"Pleasures"," Beyond Paradise", "White Linen"