The Italian designer Laura Biagiotti He was born in Rome in the year 1943. It was her mother who introduced her in the fashion world, she began to work and train as a designer, until in 1965 he left the family business to open his own in Florence with Gianni Cigna. The business began to be increasingly known, thanks to its designs, soon became a hollow in Italian fashion, working for other famous designers, like: Roberto Capucci or Rocco Barocco. However it was not until 1988 when it created its first perfume for woman Romethe container of this fragrance is inspired by the Roman columns and was designed by Peter Smith. In 1995 brings to the market the Perfume Roma Uomo for men, following a line similar to perfume for woman.